Driven By Flavor

Overview

Moon Cycle Bakery is an online baking company that sells baked goods with specific natural ingredients that help alleviate period pains. Their goal is to educate and empower women through destigmatizing and celebrating the menstrual cycle. 

Goal

Though an upcoming business, this brand has a few inconsistencies that prevent it from establishing a more modern and set identity. With these updates, it will not only reach the target audience in a more effective manner but also set a strong foundation for the brand's individuality.

Cookie Box

Packaging

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Cupcake Box

Packaging

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Brand Outline

Moon Cycle Bakery is an online baking company that sells baked goods with specific natural ingredients that help alleviate period pains. After some analysis, the branding is slightly inconsistent and needs a stronger, more updated identity. It is in need of a more steady concentration of promoting their natural medicinal ingredients within their products. In order to create a more established identity, this project is a developed branding process, which includes updated designs, packaging, and initial stages to a new website and app.

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Cupcake Box

Packaging

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Cupcake Box

Packaging

Selected Works

Moon Cycle PageProject type

AVA pageProject type

Heartstrings PageProject type

Driven By Flavor PageProject type